Buyology has ratings and reviews. Martin Lindstrom’s Buy•ology is described as containing “findings from his ground-breaking . Esse é um livro velho (de ), hoje (em ) esse assunto é explorado por muitas pessoas. Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy.

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The Film Industry 4. This book, although a worthwhile read, suffers from an overinflated sense of self-importance.

Using fMRI functional Magnetic Resonance Imaging machines, researchers studied hundreds of subjects over almost three years. Chi ha acquistato questo articolo ha acquistato anche.

Buy the Audiobook Download: I’m going bkyology choose kibro generic store brand, because it’s least expensive. Why do we make the decisions we do? Not only do we have no self-awareness for what really motivates us to consume, companies are just as lost when it comes to what brands will soar or sink. Marketing is a guessing name, relying on luck, chance, or marin the same old game. It’s clear from the offset that he’s not a scientist or competent consumer of researcher by any stretch, yet he puts on a figurative lab coat and stomps around the territory making unsubstantiated and even nonsensical claims like “the statistical validity was as strong as could mzrtin.

Thanks for telling us about the problem. Dec 12, Trena rated it liked it Recommended to Trena by: The correlation between branding and religion is quite interesting, and so is the idea of “creating rituals” One redeeming feature of the book: He also regularly inflates the actual novelty of the research he is reporting on, referring marttin it as the largest neuroscientific marketing research effort ever conducted.

Traditional market research, which according to Lindstrom consists of people being directly asked why they made a particular purchase decision, is limited if not completely useless, because in most cases people simply don’t know, or are not aware of what drives their purchases.


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Based lindstrim the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Or think about a rock. It’s the one where you initially see a smiling face of a young woman.

He claims that mirror neurons are responsible for our buying behaviour.

Preview — Buyology by Martin Lindstrom. There is not much point in reading this type of pop-sci non-fiction if the conclusions presented don’t seem at least reasonably trustworthy and the author credible. Pagina 1 di 1 Pagina iniziale Pagina 1 di 1. If you can wade through the overblown prose read author’s sense of self-importance, borrowed deux ex machina and cliff-hanger endings to various chapters, all of which fizzle out along the wayLindstrom actually has some sound advice for consumers!

Lindstrom’s style is casual, which makes for an easy and fun read, though this also leaves some topics lacking adequate explaining. With each new topic and chapter, the author blathers on about how you’re going to be totally amazed and shocked by what he has to tell you about the mysterious, murky happenings within the brain and how it forces you to buy a new iPod or bag of Doritos. Ulteriori informazioni su Amazon Prime. Therefore, our brain decides we will buy something before we have even made the conscious decision to do so.

Unfortunately, I always end up finding books in e-advertising and other online marketing activities which somehow gets outdated with every technological development. Jun 22, Jason Koivu rated it really liked it. I mean no disrepect to Lindstrom; you can tell that he is an interesting and charismatic guy and I’m sure I would love to be at a cocktail party with him. O autor Martin Lindstrom fez um bom trabalho nesse livro. Ultimately, if you can determine what it is that drives you to purchase something, you’re better protected against mindless consumerism.


Lindtrom’s late-night infomercial prose and clownish self-promotion torpedoed any attempt to take this book seriously. Of course they are! He also finds himself to be rakishly handsome and clever! Apparently the billions spent on health campaigns are actually helping the tobacco industry as ten million cigarettes are sold every minute. Reality TV dominates television networks because consumers like it – consumers like “ordinary” people like themselves.

Buyology – Wikipedia

The real purpose of the book appears to be the promotion of the author’s own self-reported status as a marketing guru but truth be told, Lindstrom does have some interesting information to impart. I was not disappointed. Advertising gurus will ramp up their determination to link the products being offered with emotional ties of the consumer. Se hai ricevuto un prodotto difettoso o danneggiato consulta la nostra pagina d’aiuto sulla Garanzia Legale. Very well written and very interesting.

Jul 31, Thomas rated it it was ok. That honor goes to how Lindstrom seems incapable or unwilling to turn off his marketing speak. Feb 13, M0rningstar rated it did not like it Recommends it for: Books by Martin Lindstrom. Does advice from professionals or superstition boost sales?


May 23, Bart Breen rated it liked it. When we see people that look like models, we believe that people must be selling us lies. Because, as he asserts repeatedly, “the brain doesn’t lie.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom

I notice that these types of ads are still being shown and they are still ineffective. Seriously, I just wasted 4 odd hours of my time so you don’t have to. By using this site, you agree to the Terms of Use and Privacy Policy.