Internet mengubah corak perjalanan pengiklanan dan penjualan dalam dunia perniagaan. Ia juga bukti sebagai alat strategik yang paling efektif dan. ABSTRACT. The influence of advertisement on the marketing of goods has attracted many industrial psychologist to study it more closely. Based on review of . Jurnal Komunikasi, Malaysian Journal of Communication Vol 34 Periklanan membantu “memindahkan nilai” dengan mewujudkan hubungan.
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Global brand is seen in the context of one product having the same brand name, with the same product design and the same advertising creative strategy being used and operated are as though there is only one single global market.
They argued that all consumers of the world are motivated by the pengikklanan wants and needs.
Used for path analysis. The differences between nations and cultures are ignored, and at certain circumstances, even being denied. Research by the author is at PT. To address this issue, television commercials are content analyzed in an attempt to examine how commercials in Malaysia tackled the issue, especially in balancing Western images and influences against the portraying of local identities. Globalization has created interdependence of cultures and countries from around the world.
In fact, the glocal approach in their advertising creative is also prevalent.
Research finding show that advertisements of tagline, models, repetitions, motivation, age, education, income, and group reference wholly influence significantly toward to the attitude of this products. Hence, knowing the organisation objective s and implementing the most appropriate strategies are essential to gaining success in the business world today, and probably more in the new millennium.
Pengiklanan dan penampilan budaya tempatan
This suggests that sales promotion has a significant influence on positf and purchasing decisions. This analysis used the selective influence theory with selected independent variables, such as the slogan, model, and repetition advertisement, and motivation, age, education, income, jobs, and reference group as well.
Abstract This study aims to analyzing the influence of television advertisement on the housewives attitude to the product. Data processing techniques are used to aid the data processing software SmartPLS. Abstract Internet mengubah corak perjalanan pengiklanan dan penjualan dalam dunia perniagaan. August 14, DOI: The differences between nations and cultures are ignored, and at certain circumstances, even being denied.
On the other hand, another form of standardization, namely Asian standardization, has been found in the research findings as another strategic advertising form used by advertisers. Method of data collection by field research by distributing questionnaires in several areas in Bogor. Axiata with a population of customers in the city of Bogor.
Pengiklanan dan penampilan budaya tempatan – UKM Journal Article Repository
However, Universiti Teknologi Malaysia shall not be liable for any loss or damage caused by the usage of any information obtained from this web site. On the other hand, another form of standardization, namely Asian standardization, has been found in the research findings as another strategic advertising form used by advertisers.
Mr Fazli Nafiah. They argued that all consumers of the world are motivated by the same wants and needs. Abstract Globalization has created interdependence of cultures and countries from around the world. Article Tools Print this article. Research uses analytical survey method with the population are housewives living in Padang.
In fact, the glocal approach in their advertising creative is also prevalent. Documentation was the source of secondary data. Email this article Login required.
User Username Password Remember me. This suggests that advertising has a positive effect, but no significant effect on the pengiklaanan decision. Email the author Login required. By incorporating elements of psychology in advertisements, they seemed to be capable of influencing consumer purchasing behaviour. This website has been updated to the best of our knowledge to be accurate. How to cite item. The sample was taken through cluster random sampling technique based on administrative area, there were housewives.