Hence, a rebranding was again necessary to restore the brand image of the previous phase. Hritik Roshan was signed up by Cinthol for its new. In , Godrej filled its logo with colours to convey the vibrancy and in a massive global rebranding push) the key is to make brand identity. That’s the question Godrej must have asked itself before going for its affected by the rebranding: “In markets such as Indonesia, Argentina.
|Published (Last):||9 April 2008|
|PDF File Size:||5.19 Mb|
|ePub File Size:||1.28 Mb|
|Price:||Free* [*Free Regsitration Required]|
Rebdanding colour red, a favourite and not only in the telecommunications space and a symbol some reckon too close to Videocon’s rebranded logo, the green V, prompts one design specialist to call it a lost opportunity. Or a sofa modeled on an airline seat with an integrated remote commander,” said Ashutosh Tiwari, EVP, strategic marketing, Godrej Group.
Gocrej will not post anything on Facebook or anywhere else. It was finally followed up with a complete ad on digital media as well as a TV commercial.
S tatistics say that only about 3 per cent of family-owned businesses operate beyond the fourth generation. The updated Target logo is so straightforward and clear, that nothing interferes with its message.
This new logo has bird wings which are often confused to be as check marks. However, the ad was all about the real personality of Virat Kohli. The reason — red cars are easier to spot by traffic police.
Godrej Group unveils new brand identity & strategy
godgej G ambhir says that is one of todrej biggest edges Indian entrepreneurial businesses have: Both “X”‘s in the wordmark strangely resembles a helix form of DNA. We are test marketing it. Youth is key for Godrej The year-old group is turning young to catch a new generation of consumers without shedding its core values of quality and trust.
Foul language Slanderous Inciting hatred against a certain community Others. In a year with 0 average growth rate, Cinthol register a 3 time growth over the previous year. This consumer segment is different from its earlier core group who were the middle-aged, mid-market and resided in small towns.
For Godrej, whose products range from locks to homes, soaps to animal feeds to mission critical rocket engine components, revranding the brand transition must surely be challenging. Listening better ensured the young managers were given more autonomy. How do we add sizzle to our products? With measurement metrics, the company regularly checks the Internet, Twitter and Facebook to see what Gen Y are posting about the company and its various brands.
The logo, which was so far red in colour, now includes maroon, green and blue to give it a more contemporary look. Thus, since the inception of Cinthol brand tillthere had been a total of 3 reinventions and the brand was doing wonderfully well when the company noticed the following key developments taking place in the Indian market ecosystem: For fans it was all a bit too much to handle.
While both the old and new logos communicate the same message, nuances in color, number of lines and typeface can make all the difference in the world. To advertise the same, they tied up with Star India by playing Hutch is now Vodafone ads during every commercial break on Star Plus rebarnding 24 hours.
Ever since the Godrej Group was founded at Lalbaug inthe group had sported a traditional logo thats common for all its business ranging from soaps to steel boards. No longer a run-of-the-mill, red, white, and blue logo contained within a rectangular label, the refreshed identity is easily noticed.
GoJoiyo has also impacted consumer perception and intent to buy Godrej brands positively. As Adi Godrej, chairman of the Godrej Group put it: So when the over years old brand Godrej decides to add vigour to itself, erbranding kept the logo intact and added colour — Green for Harmony, Blue for the imagination and technology and Ruby for Passion and Dynamism. Godrej Consumer Products Ltd.
Brand and logo re-inventions don’t come cheap.
This happened in and the intention behind it was to make the brand more contemporary in terms of goxrej appeal, and at the same time, have a name that could transcend geographical boundaries.
Says a senior investment banker, “He Adi Godrej now has younger people he trusts to run the show. Since its inception a couple of decades ago, Dabur has always been associated with the traditional portrayal of a woman. It can be as simple as a unique color, type treatment, or even a symbol.
But this must be applied in context with the audience’s visual vernacular.
Anita Sharan Hindustan Times. Tanya Dubash, executive director and president marketingGodrej Industries says, ” million people use Godrej brands daily in various forms, so for sure we did not want to totally do away with the existing logo, which is more than years old and is familiar to so many. Ashutosh Tiwari, executive vice-president of strategic marketing for the entire group and not just Godrej Industriessays, “Consumers told us that we needed to become younger with innovations.
By roles he means senior executive positions for which Godrej Industries wants to hone leaders from within. NSE unveils new logo, sheds brown, takes on shades of marigold at Are these part of a bigger game plan or just something it is crossing off the list of to-dos-to-stay-in-the news?
Unveiling the groups brand strategy,group chairman, Adi Godrej said, The Indian consumer now has a more demanding and youthful mindset.
Brand re-invention: Logo is an influential branding instrument
It is intent on engaging the youth market, and is adapting its message for different media outlets and platforms. Rebrandinb rands such as Interio, Eon and Goodknight fitted its mass-premium stance, while Godrej No 1 and Expert No 1 were seen as vehicles to remain in touch with mass consumers.
This journey of reinventing is an everlasting phenomenon for long term brands. Logo is an influential branding instrument.