ETOP. Uploaded by. Haytham Janoub Hamouda. etop-sap – Copy about maruti suzuki etop. Uploaded by. Mohamed Aadhil. Etop Analysis. Uploaded by. Here is a SWOT analysis of maruti suzuki, its strengths, weaknesses, opportunities and threats. Maruti Suzuki is the market leader in. Find the latest and comprehensive SWOT & PESTLE Analysis of Maruti Suzuki, the largest car manufacturer in India.

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Strong brand value and strong presence in the second hand car market 6. The Environmental factors are quite complex and it may be difficult for strategy managers to classify them into neat categories analysiw interpret them as opportunities and maduti. Some of the impotent issues may be those related to market share, competitive pricing, customer preferences, technological changes, economic policies, competitive trends, etc.

Having different revenue streams like Maruti finance, Maruti Insurance and Maruti driving schools 7.

Maruti Suzuki SWOT Analysis | Competitors & USP | BrandGuide | MBA

Edit the Brand or Add a Maguti One: Maruti Swift Dzire Having different revenue streams like Maruti finance, Maruti Insurance and Maruti driving schools. But contrast the implications of this ETOP for a new manufacturer who is planning to enter this industry. The companies are not associated with MBASkool in any way. The preparation of ETOP involves dividing the environment into different sectors and then analyzing the impact of each sector on the organization.


Maruti can target tapping emerging markets across the world and building a global brand 3. Ever increasing fuel prices 3.

Maruti Gypsy Marjti 7. Data should be collected from good sources otherwise the entire process of environmental scanning may go waste.

Ford Motor Company A summary ETOP may only show the major factors for the sake of simplicity.

Environmental Science, Engineering and Management. Indian urban and semi-urban middle class and upper middle class.

Environmental Threat and Opportunity Profile (ЕТОР)

Although the technique of dividing various environmental factors into specific sectors and evaluating them as opportunities and threats is suggested by some authors, it must be carefully noted that each sector is not exclusive of the anqlysis. Customer preference for motorbike, which are fashionable, easy to ride and durable.

This would enable managers to violate strategies when it is necessary. Since the company is an established manufacturer of motorbike, it has a favorable supplier as well as technological environment. Maruti Grand Vitara 6. Below are the 12 main Maruti Suzuki competitors: Impact studies should be conducted focusing on the various opportunities and threats and the critical issues selected. The relevance, importance, manageability, variability and low cost of data are some of the important factors, Which must be kept in focus.


This example relates to a hypothetical company but the illustration is realistic based n the current Indian business environment.

As shown in the table motorbike manufacturing is an attractive proposition due to the many opportunities operating in the environment. Largest distribution network of dealers and after sales service centres 5.

Environmental Threat and Opportunity Profile (ЕТОР)

Leave a Reply Click here to cancel reply. Fast growing automobile market and increased purchasing power. The company has been recognized by several awards in the automobile segment in India. Concepts Contests Marketing Mix. Mauti advertising, product portfolio, self-competing brands 4. Similar Brands in the same Sector:.