Jo Bowman. An overall picture of apparent stability in the global market research business emerges from ESOMAR’s just-released annual. Esomar Global Market Research Report Asia Research | October The global market research turnover grew to US.1 billion in , representing a . imperfections. Authors, editors and ESOMAR do not accept responsibility for the Welcome to the Global Market Research. Report, covering . %. Turnover US$m. Net growth (%). %. %.

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Overall, strong-performing markets in Asia-Pacific, Africa, and Latin America were responsible mar,et maintaining growth globally incountering losses and sluggish performances elsewhere. In an always-on world, there are fresh questions to address about privacy, anonymisation and informed consent.

I agree with most of your conclusions. While I applaud the inclusion of Advisory services and the retro activation of that forthere is a downside to this change. As I said earlier, neither goes far enough in my opinion in including other companies that should be listed such as Research Now, Toluna, Qualtrics, Confirmit, and many others. By submitting this form, you are consenting to receive marketing emails from: Including this disparate group of folks to share their thinking on a variety of topics related to the health and growth of the industry was a bold move by ESOMAR.

The Honomichl Top 50, ESOMAR Global 25 & A The Need To Re-Define Market Research | GreenBook

So hats off to ESOMAR for a great report that 20113 the industry dialogue forward and arms us all with good data to inform our thinking for the next year.


How do we get the real meaning?

Chadwick Martin Bailey Inc. In other words, how much of the 32billion dollars comes from smaller companies?

Change is indeed being driven by clients. Greece, a nation struggling with austerity budgets and real economic crisis, was not as hard hit as observers were expecting it to be. Leonard Murphy Thursday 26 September8: Subscribe to our newsletter here. Is rfsearch any wonder that companies in those sectors are experiencing boom years and capturing large market valuations?

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Esomar Global Market Research Report 2013

This is what our clients want, so this is the direction it will go. Why IRI is included by Dunnhumby is not is a bit 213 they certainly should qualify. Subscribe to our newsletter here. Japan, repeatedly knocked by economic troubles and natural disaster, managed to post 1.

Alfredo Markket May 13, at 7: The report is packed with industry data and analysis of the hottest growth markets, the fastest-growing companies, the most significant mergers and acquisitions, and the most promising signs of optimism.

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There are over companies in the social media listeing space alone and some have been around since Top-line findings Market research turnover increases in 49 countries or sub-regions in maroet, and declines in The other rising star in Europe was Turkey, more than ten times the size of the Latvian research industry, and its But there are limits to what big data can currently yield, warns Stephen Needel, managing partner of US-based Advanced Simulations.


In many other markets, the proportion of business being done online is growing. The Middle East and Africa continued to grow at 4. Most esoma the companies snapped up were small, as the groups look to fill in gaps in selected markets.

Helen Russell, human resources director with Kantar, which employs 30, people, describes recession as a double-edged sword for people management. Thanks for working with us!

New Horizons … Fresh Challenges. Global Market Research – RW Connect

In others, it even challenges the data. No one is suggesting big data alone holds all the answers to client questions, but its power and prevalence mean agencies need to think differently and broaden what it means to be a researcher. Also, for panel companies and software they say it could be double counting, which I kinda get, but that is assuming all their business comes from other research companies, and specifically CASRO and other trade orgs members, and that is most certainly not the case.

Learn researvh your comment data is processed. What has me so excited about this report? Join the conversation Cancel reply.

Market research turnover increased in 46 countries or sub-regions in and declined in