Title, Die Gutenberg-Galaxis: das Ende des Buchzeitalters. Author, Marshall McLuhan. Publisher, Econ Verlag, ISBN, X, Die Gutenberg-Galaxis on *FREE* shipping on qualifying offers. 3. Nov. Die Gutenberg-Galaxis by Marshall McLuhan, , available at Book Depository with free delivery worldwide.

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Consider transferring direct quotations to Wikiquote. For the break between the time periods in each case the occurrence of a new medium is responsible, the hand-writing terminates the oral phase, the printing and the electricity revolutionizes afterwards culture and society.

Leggewie, Claus: Herbert Marshall McLuhan, The Gutenberg Galaxis

So, unless aware of this dynamic, we shall at once move into a phase of panic terrors, exactly befitting a small world of tribal drums, total interdependence, and superimposed co-existence. The Internet did not exist then.

According to McLuhan, the advent of print technology contributed to and made possible most of the salient trends in the Modern period in the Western world: Figure and ground ” Global village ” Gutenberf ecology ” The medium is the message ” Metamedia Tetrad of media effects. Articles lacking reliable references from June All hutenberg lacking reliable references Wikipedia articles with style issues from July All articles with style issues Articles with multiple maintenance issues All articles with unsourced statements Articles with unsourced statements from February The main body of the book, part 2, “The Gutenberg Galaxy”, consists of short “chapters”, many of which are just three, two, or even one page s in length.

Throughout Finnegans Wake Joyce specifies the Tower of Babel as the tower of Sleep, galaxxis is, the tower of the witless gutenberf, or what Bacon calls the reign of the Idols.


Print exists by virtue of the static separation of functions and fosters a mentality that gradually resists any but a separative and compartmentalizing or specialist outlook.

Instead of tending towards a vast Alexandrian library the world has become a computeran electronic brain, exactly as an infantile piece of science fiction.

Die Gutenberg-Galaxis : Die Entstehung des typographischen Menschen

McLuhan identifies James Joyce ‘s Finnegans Wake as a key that unlocks something of the nature of the oral culture. In the early s, McLuhan wrote that the visual, individualistic print galaixs would soon be brought to an end by what he called “electronic interdependence”: The chairman of the selection committee was McLuhan’s colleague at the University of Toronto and oftentime intellectual sparring partner, Northrop Frye.

In this new age, humankind will move from individualism and fragmentation to a collective identity, with a “tribal base. Movable type, with its ability to reproduce texts accurately and swiftly, extended the drive toward aglaxis and repeatability already in evidence in gutenbefg emergence of perspectival art and the exigencies of the single “point of view”. Retrieved from ” https: In other words, childhood is one of the ages of man in Shakespeare’s sense and is essentially an oral tribal culture.

The Gutenberg Galaxy – Wikipedia

Learn how and when to remove these template messages. For Butenberg, these trends all reverberate with print technology’s principle of “segmentation of actions and functions and principle of visual quantification. Certainly the McLuhan test can be applied to the Gutenberg Galaxy itself. The main concept of McLuhan’s argument later elaborated upon in The Medium is the Massage is that new technologies like alphabets, printing presses, and even speech itself exert a gravitational effect on cognition, which in turn affects social organization: Glaaxis illumination, gloss, and sculpture alike were aspects of the art of memory, central to scribal culture.


Please help improve the article by presenting facts as a neutrally-worded summary with appropriate citations. Given the clue of “hand-writing” that terminates the “oral phase” one expects “printing” to terminate the manuscript phase and the “electrifying” to bring an end to the Gutenberg era.

This article relies too much on references to primary sources.

By using this site, you agree to the Terms of Use and Privacy Policy. It would be good for morality. Thus print carries the individuating power of the phonetic alphabet much further than manuscript culture could ever do.

And as our senses have gone outside us, Big Brother goes inside. The invention of movable type was the decisive moment in the change from a culture in which all the senses partook of a common interplay to a tyranny of the visual. The moral valence of technology’s effects on cognition is, for McLuhan, a matter of perspective.

Please improve this by adding secondary or tertiary sources.

In commenting on the then Soviet Union[17] McLuhan puts “the advertising and PR community” on a par with them in so gjtenberg that both “are concerned about access to the media and about results. McLuhan Studies issue 2.