Buyology: Truth and Lies About Why We Buy () is a bestselling book by Martin Lindstrom, in which he analyzes what makes people buy. The author. Buyology by Martin Lindstrom is a compulsively readable (at least for marketers) account of a research project that spanned three years and cost $7 million. In BUYOLOGY, Lindstrom presents the astonishing findings from his Ford, and American Idol, BUYOLOGY is a fascinating and shocking.

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Thanks for posting such a thorough, thoughtful summary. In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2, volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.

Ironically, the only redeeming quality of Buyology comes from the parts that have nothing to do with neuromarketing. That is, he demonstrates the effectiveness of various methods of getting us to buy. This makes sense as when subjected to products, we have to make choices as to whether or not we will buy them.

Like a 7 habits seminar or a energetic corporate sales-pitch. Dec 22, Malissa rated it really liked it.

Buyology: Truth and Lies About Why We Buy and the New Science of Desire

Well, according to Buyology– it wasn’t my fault. May 27, at 4: He had me going back and forth about whether he is lindsgrom ‘good guy’ or the ‘bad linvstrom. But as bad as all that is, it’s not the worst thing about this bad book. By understanding the primary factors, which affects the brain activities, and eventually consumers buying behavior, advertisers and marketers will be able to fully utilize media and improve their marketing initiatives.

Our senses are the most powerful tools we have to determine what we feel about a product, use of sight, sound and smells together will revolutionise advertising in the future. I would argue that there is therefore strong possibility of ritualised behaviour around the box. When we see people that look like models, we believe that people must be selling us lies.


Thus not only companies can benefit from reading this book. I’m going lindstom choose the generic store brand, because it’s least expensive. Ultimately Lindstrom himself is to blame, because he actually lindsteom interesting on NPR.

Branding is just beginning. Return to Book Page. Reality TV dominates television networks because consumers like it – consumers like “ordinary” people like themselves. The senses, especially when used in combination are extremely powerful.

The brain is deceptive. En ook anders dan wat uit marktonderzoeken komt. Basically, your buyologh responds to things whether you want it to or not and there’s not much you can do about it except reduce your exposure to branding and advertising. Lindstrom’s “research” consists of op-eds, blogs, and NYT articles.

One would be mistaken. Given my enthusiasm for Oliver Sacks and some of Malcolm Gladwell’s writings, one might presume Buyology would be the perfect blend of the two worlds.

It left this reader questioning whether Lindstrom mis-communicated his point or did not verify his research.

Buyology – Wikipedia

Note that the nucleus accumbens, the same area that Lindstrom describes as showing a pronounced response in relation to cigarette warning labels, packs and subliminal imagery, is also activated by abstinence-induced cravings. Marketeers are already implementing some of the ideas in this book, rightly or wrongly and not considering the ethics and the funding of the research Lindstrom buyologg.

To see what your friends thought of this book, please sign up. I find the book interesting, especially his marketing insights and inputs. Het boek begint interessant. O autor Martin Lindstrom fez um bom trabalho nesse livro.

Trends are set due to mirror neurons such as the iPod, everyone else has one — I want one. Using EEG technology, the researchers measured the brain activity of subjects while screening three new television shows: However, the major bits of information that I was looking for were not present. Will the control be primarily democratic or will it require bureaucratic, centralized organizations to manage it? Ultimately, if you can determine what it is that drives you to purchase something, you’re better protected against mindless consumerism.


What did I liindstrom that teasing little prompt to write a review?

Buyology: Truth and Lies About Why We Buy – Martin Lindstrom – Google Books

I’m only rating it 3 stars because the first 30 or 40 pages were full of repetitive hyperbole building up Lindstrom’s research techniques and unprecedented large study group size and generally amazing work only to to be followed by much less than revolutionary results throughout the rest of the book.

Controversy sells far more than Sex – creating controversy is priceless. This book is a bit schizophrenic in that way.

And yes, I’m going to think about lindstrlm choice consciously while I do it, buyoloby spend more than a fraction of a second doing so. Here are just a few examples of what the Buyology researchers found: A Clear Vision 3. Sign in Recover your password. Lindstrom has a product to sell himself and the book is intended not just to convey information but also to sell the product. I would suggest this book to novices who want some quick thoughts on marketing principles and lindsgrom research.

But this is the first book I’ve legitimately read, start lindsgrom finish, since starting my crazy new jobs, and I guess that merits some words. Feb 10, Kristen rated it did not like it.

Orca – LibraryThing What did I think that teasing little prompt to write a review?