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Subscribe to Brandient Newsletter. She is never average: The book by Aneta Bogdan was published inin Romanian, in a bestselling hardcover edition. Written by our Managing Partner, Aneta Bogdan, the book presents the relevant case-studies in marketing and branding and offers an inside look into the Romanian corporate and entrepreneurial milieus.
Foreword by Wally Olins, 8 Preface, 11 Beginnings. About Brandient, pioneering and leadership, Terra Firma, 27 1.
The face and the definition of branding, 29 1. Branding and innovation, 57 1.
Brand engagement, 1. Terra Incognita, 2.
About the concept of values in the practice of hranding, 2. About the concept of positioning in the practice of branding, 2. Branding and entrepreneurship in the New Europe, 2.
Instead of ending, Addendum. Here is how to reach Brandient Europe Bucharest: Here is how to reach Brandient Asia Singapore: Keep in touch Facebook.
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Aneta Bogdan attributes her achievements to a strong intuition, a relentless drive brandjng move things forward and to having been raised in an emerging environment. This may sound deceivingly simple from someone with a rock solid academic and professional credentials and an extensive marketing experience.
Aneta founded Brandient infollowing an accomplished career of over 10 years in marketing, most notably as Marketing and Communication Director for Connex subsequently acquired by Vodafonewhere she contributed to building one of the most admired and valuable brands in Eastern Europe.
Aneta is writing in professional and business magazines, and is the author of Branding on the Eastern Front — the international edition having been released infollowing brahding best-selling Romanian edition from ; she is a highly-regarded conference and seminar speaker and juror of national and international design, branding, advertising and PR competitions.